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Larreche J. (2001). 
Measuring the Competitive Fitness of Global Firms 2001.
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Book Chapter
The fourth Report on the Competitive Fitness of Global Firms is based on information collected on 309 companies. It contains a number of significant additions to the previous editions, including a section on the e-Business capability, and trends over the last four years enabling a better understanding of changes in the fundamental capabilities of firms.
Faculty

Emeritus Professor of Marketing