Case Details

Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry Case awarded
Michael Pich ; Ludo Van der Heyden and Nicolas Harle
Copyright: 2002 INSEAD
Document included :
 Marks & Spencer and Zara: Process Competition in the Texti...
The case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days. The more traditional approach in textile retailing is illustrated here by Marks & Spencer (M&S), the well-known UK retailer. Notwithstanding M&S’s current problems, the case does not fall into an overly simple comparison between a young, innovative competitor and an aging glory.

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