Case Details

 
GE Healthcare (A): Innovating for Emerging Markets Case awarded
Jasjit Singh
Copyright: 2011 INSEAD
Document included :
 GE Healthcare (A): Innovating for Emerging Markets
The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.



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