Case Details

 
VivaKi (A)
Herminia Ibarra and Cristina Escallon
Copyright: 2009 INSEAD
Document included :
 VivaKi
This case study describes the creation, co-leadership and ambitions of Vivaki, a new entity combining the 54M buying power of Publicis' media agencies. Intent on transforming Publicis for the digital era, Maurice Lévy brought David Kenny and his Digitas agency into the Publicis group in 2007. One year later, Kenny and Jack Klues, then Chairman of Publicis Groupe Media, became co-managing partners of Vivaki, which combined into a single P&L entity media-buying giants Starcom MediaVest and ZenithOptimedia, digital consultancy Denuo, and Digitas. The case describes how Kenny and Klues, a study in contrasts, are leading the organizational and talent transformation implied by the rapidly changing digital communication environment.



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