Case Details

The Yogyakarta Earthquake: IFRC’s First Experiences with the Decentralized Supply Chain Case awarded
Aurelie Charles ; Aline Gatignon and Luk Van Wassenhove
Copyright: 2011 INSEAD
Document included :
 The Yogyakarta Earthquake: IFRC’s first experiences with t...
On May 27th, 2006, a devastating earthquake hit the Indonesian island of Java. The Indonesian Red Cross, Palang Merah Indonesia (PMI), set up a relief operation in the province of Yogyakarta. The NGO already had extensive experience in disaster relief, having battled a volcanic eruption two months earlier as well as two tsunamis during the preceding year. This operation, however, was slightly different. The International Federation of the Red Cross (IFRC), of which PMI was a member, had just decentralized its supply chain for disaster relief by setting up three regional logistics units (RLU) in strategic locations across the globe. PMI’s relief operation in Yogyakarta was the first of the IFRC’s national societies to benefit from the support provided by the new RLU in Kuala Lumpur. The case looks back over ten years, tracing the substantial changes that supply chain decentralisation incurred at the organizational level, and the challenges thrown up by the process of establishing the RLUs. It is the final part of a series of three case studies on the reorganization of the IFRC supply chain

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