Case Details

 
Changing Scenarios at ABSB
Charlotte Butler ; Mohd Zaki Ibrahim and Shaik Roslinah Bux
Copyright: 2008 INSEAD-MPC
Document included :
 Changing Scenario at ABSB
Set up in 1997 as a joint venture with a leading Swedish auto fabric designer and manufacturer to transfer technology know-how, Malaysian SME ABSB aimed to become the leading ASEAN supplier of seat covers, using the state-of-the-art manufacturing equipment acquired from its partner. However, in 2004 it was under pressure to meet tight delivery requirements and meet demands to improve productivity and the quality of its products.

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