Case Details

 
Active Hotels: Launching an Online Hotel Booking Business
Andrew Phillipps and Filipe Santos
Copyright: 2008 INSEAD
Document included :
 Active Hotels (A)
This case series of a successful European venture in online hotel booking traces its evolution from its inception in early 2000 to the completion of a trade-sale in 2004. The venture went through many difficulties and changes throughout its development, including funding issues, business model changes and team conflicts.



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