Case Details

IWIW: Social Networking in Hungary
Miklos Sarvary and Zsolt Katona
Copyright: 2007 INSEAD
Document included :
 IWIW: Social Networking in Hungary
T-online, the online arm of the largest hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site.

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