Case Details

 
VNU's Strategy Derailed by Active Investors
Philippe Haspeslagh ; Sylvie Bergeron and Justin Brodie-Smith
Copyright: 2007 INSEAD
Document included :
 VNU's Strategy Derailed by Active Investors
The case focuses on the Nielsen Company, formerly known as VNU, facing investor opposition to its acquisition of IMS Health for euro 5.8 billion. It first describes the history of VNU and strategy of its CEO Robert van den Bergh as it redeploys its assets between 2000 and 2005 towards Marketing Information, and away from print media. The case then focuses on the acquisition of IMS Health which immediately becomes contested by activist investors Knight Vinke, joined by other regular investors such as Templeton and Fidelity. Meanwhile, a private equity group that includes Kholberg Kravis Roberts and Blackstone, is considering to take VNU private.The Board is considering its position carefully

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