Case Details

MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry Case awarded
Jonathan Story and Noshua Watson
Copyright: 2006 INSEAD
Document included :
 MAS Holdings: Strategic Corporate Social Responsibility in...
MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.

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