Case Details

Teva Pharmaceuticals: Global Integration
Yves L. Doz
Copyright: 2002 INSEAD
Document included :
 Teva Pharmaceuticals: Global Integration
Teva appoints four senior executives as global “integrators”, for specific functional areas (strategic marketing, R&D, manufacturing and business development) reporting to a key general manager, following a phase of rapid internationalisation via acquisitions. How are they going to define their mission, roles, priorities, and action plans?

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