Articles
The HBR Agenda 2011: Finding Hard Ways to Measure ‘Soft’ Leadership
Harvard Business Review, January 2011
Dan Ariely ; Tim Brown ; Peter Cappelli ; Thomas H. Davenport ; Esther Duflo ; Claudio Fernandez-Araoz ; Vijay Govindarajan ; Lynda Gratton ; J. Richard Hackman ; Herminia Ibarra ; Paul Kedrosky ; A. G. Lafley ; Charlene Li ; Jack Ma ; Jean-François Manzoni ; Daniel H. Pink ; Michael E. Porter ; Edgar H. Schein ; Eric Schmidt ; Klaus Schwab ; Clay Shirky ; Joseph E. Stiglitz ; Robert I. Sutton and Laura D. Tyson
HBR asked top management thinkers to share what they were resolved to focus on in 2011. Here are their answers: Joseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael E. Porter will be using modern cost accounting to uncover--and lower--the real costs of health care. Vijay Govindarajan will be trying to prototype a $300 house to replace the world's poorest slums, provide healthy living, and foster education. Dan Ariely will be investigating consumers' distaste for genetically modified salmon, synthetic pharmaceuticals, and other products that aren't "natural." Laura D. Tyson will be promoting the establishment of a national infrastructure investment bank. Esther Duflo will be striving to increase full immunization in poor areas of India. Clay Shirky will be studying how to design internet platforms that foster civility. Klaus Schwab will be undertaking to create a Risk Response Network through which decision makers around the world can pool knowledge about the risks they face. Jack Ma will be working to instill a strong set of values in his 19,000 young employees and to help clean up China's environment. Thomas H. Davenport will be researching big judgment calls that turned out well and how organizations arrived at them. A.G. Lafley will be proselytizing to make company boards take leadership succession seriously. Eleven additional contributors to the Agenda, along with special audio and video features, can be found at hbr.org/2011-agenda.

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