This paper provides a critical review of analytic research on the business economics of product reuse inspired by industrial practice. Insights and critical assumptions are provided for each paper. We further classify the research into four streams: industrial engineering/operations research, design, strategy, and behavioral, and present a framework linking these streams.We find that some modeling assumptions risk being institutionalized, and suggest a renewed exploration of industrial practice. Future research shouldalso include empirical work on consumer behavior, product diffusion, and valuation of returns..