A Web 2.0 enhanced online community platform

Areas: Change Management, Organisational Behaviour, Technology and Innovation Management & Marketing, Collaboration Dilemmas and Dynamics

Author: Albert A. Angehrn, Professor of Information Technology

Languages: English

Distribution Contact: sonia.tatar@insead.edu
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Download Inno-Tube flyer and video presentation done by Professor Albert A. Angehrn

Evidence suggests that the vast majority of IT-based knowledge management networks and communities fail to thrive because they do not sufficiently take into account the emotional, psychological and social needs of individuals.

Needed today are new features which provide user value, as they help members find relevant material and support them in their social exchanges, particularly with regard to generating “connections” between people. These new features are enhanced by the latest Web 2.0 technologies and stand alongside the traditional knowledge management functionalities normally found in such systems. They give users more opportunities to engage in informal knowledge exchange with others, thus stimulating them to actively participate in sharing and building on each other’s knowledge and experience.

Current deployments address the following contexts of use:

• Innovation and New Product Development
• Competences Development
• Community Facilitation
• Management Development
• Learning Management
• Organisational Learning