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| Simulations |
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Change Management, Organisational Behaviour |
- EIS: Executive Information System
This is a new computer-based multimedia business simulation involving the implementation of organisational change. During the simulation, participants can develop and implement change strategies, select among many different tactics to meet their goal and incrementally change the attitude of the EuroComm managers, influencing their willingness to adopt the proposed innovation.
- The LingHe Simulation: The LingHe Simulation models the dynamics of organizational change in a typical Chinese business environment. The simulation aims to stimulate and enhance managers’ understanding of organizational resistance to change and how to more effectively implement changes. It is an innovative learning tool and technique for improving their understanding of the organizational dynamics and the corresponding knowledge and skill in managing organizational change in a Chinese environment.
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Collaboration Dilemmas & Dynamics |
- The Eagle Racing Simulation:
The EagleRacing Simulation is a video-based management simulation enabling players to experience a number of collaboration dilemmas, face complex team decision making tasks as well as better understand the opportunities and limitations of collaboration technologies in organizations. It provides the basis for highly interactive, collaborative learning experiences which can be deployed within management development programs and events, both online and offline.
For more information, see
http://www.calt.insead.edu/eis/EagleRacing/EagleRacingSimulationOverview.pdf
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| Finance and Banking |
- The ALCO Challenge: An Asset Liability Management Simulation
This simulation is created to meet the training needs of bank branch managers, corporate bankers, treasurers and strategic planners
- FORAD: The international corporate financial management game
FORAD is designed to help corporate executives and bankers better understand what it takes to manage the financial position of a multinational industrial corporation
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| General Management |
- MANAGE: MANAGE is a general management game concerning an industrial company which makes and sells two products on the domestic and export markets. Participants must jointly make the best marketing, financial, production and industrial relations decisions at simulated three month intervals
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| Marketing |
- INDUSTRAT: Strategic Industrial Marketing game
INDUSTRAT is designed to help teach strategic industrial marketing. It allows executives to experience the use and value of strategic market orientation concepts first hand. It mirrors the complexity of the industrial marketing environment, including the dynamics of supplier-customer relationships and the continual evolution of product technologies and applications.
- INTERCOMP: A simulation of international competition and decision support system
The simulation takes the participants through the various phases of the international marketing process such as direct exports, contractual entry (licensing) and foreign production and investment (joint ventures and wholly owned subsidiaries).
- MARKOPS Online : A marketing training simulation
The MARKOPS (MARKeting OPerations and Strategy) simulation was designed to help teach the key concepts of marketing both at the operational and strategic levels.
- MARKPACK: A marketing decision support system
MARKPACK is an integrated decision support system that includes several modules.
- MARKSTRAT Online : A marketing strategy simulation (new release MARKSTRAT This simulation has been designed for teaching strategic marketing concepts. It is a very effective tool for learning strategic concepts; such as brand portfolio strategy, and segmentation and positioning strategies, as well as operational marketing.
- MARKSTRAT-PHARMA : MARKSTRAT-PHARMA was developed to address the needs for training in global marketing strategy within the pharmaceutical industry. Participants are placed in up to ten teams, which compete with each other in a variety of different classes of drugs in the ethical and OTC markets over six to eight simulated periods.
- MINICASES IN MARKETING : This is a compilation of short cases written by participants in INSEAD's MBA programme and has been developed to supplement longer cases, lectures and texts.
- PENETRATOR : PENETRATOR is a comprehensive approach to forecasting the diffusion and sales of consumer durables.
- STORWARS: A consumer goods' marketing simulation
STORWARS is a computer simulation designed to create an environment in which managers in fast moving consumer goods can learn and test strategic management concepts. |
| Statistics |
- ISP: Interactive Statistical Programmes
ISP is a set of Interactive Statistical Programmes which aims at improving and facilitating the teaching and learning of statistics
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| Strategy |
- STRATPHARM: A pharmaceutical business game
STRATPHARM is a computer-based, industry-specific business simulation to help teach the application of strategy and marketing tools for the pharmaceutical industry.
- MERGER PLAN: The Merger Plan Simulation (© Prendo 1999) is an innovative business simulation designed to develop participants' skills in addressing the challenges and trade-offs typically found in post-acquisition integration planning contexts and other major change management situations, including the consensus building process with a plurality of internal and external stakeholders. It can be run over a half-day (including intro and de-brief), with between six and 60 participants.
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