Ziv Carmon is an expert in consumer judgment and decision making. He studies unintended effects of marketing actions, how consumers assess value, and how they perceive experiences. His research has been extensively published in the leading academic marketing & decision making publications. Ziv's work on placebo effects of marketing actions was runner-up for the Paul Green Award (Journal of Marketing Research paper showing the most potential to contribute significantly to marketing research practice & research in marketing). The work was also chosen as one of the top 50 management articles of 2005 by Emerald Management Reviews. His Option Attachment paper was finalist for the 2006 Journal of Consumer Research Best Article Award.

Ziv serves as Associate Editor for the Journal of Marketing Research, Consulting Editor for the Journal of Behavioral Decision Making, and is member of editorial review boards of five other journals, including the Journal of Consumer Research and Journal of Consumer Psychology. In 2005 he received an Outstanding Reviewer Award from the Journal of Consumer Research. He has been Guest Editor of articles for a variety of leading journals, and is a frequent reviewer of grant proposals for various research funding organizations, as well as books, etc.

Ziv's work has been featured in international media outlets such as: Wall Street Journal, New York Times, Financial Times, Washington Post, Los Angeles Times, International Herald Tribune, The Economist, Business Week, and BBC Radio programs.

At INSEAD, Ziv teaches and directs a variety of executive education programs. He teaches such topics as Understanding & Influencing Customers, Market Driving Strategies, Marketing Management, Customer Focus, and Consumer Psychology. He has taught these and other topics to executives, MBA, executive MBA, undergraduate, and PhD students in many countries around the world.

Ziv received an undergraduate degree (Cum Laude) in Industrial Engineering & Management from the Technion-I.I.T, a Master's degree in business administration and a PhD in marketing, both from the University of California at Berkeley. He worked in sales and in business analysis before starting his academic career. Before joining INSEAD, he was Associate Professor of Marketing at Duke University.

Consumer Judgment and Decision Making; Unintended Effects of Marketing Actions; How Consumers Assess Value; How Consumers Perceive Their Experiences; Waiting Experiences.

Understanding & Influencing Customers; Market Driving Strategies; Marketing Management; Consumer Psychology.