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Ziv Carmon is an expert in customer judgment and decision making. He teaches and directs a variety of executive education programs, and his effectiveness was noted in awards. He teaches such topics as Understanding & Influencing Customers, Customer Insight, Market Driving Strategies, Marketing Management, Customer Focus, and Consumer Psychology. He has taught these and other topics to senior, mid-level, and junior executives in company-specific executive programs, in-house executive programs, open-enrollment executive programs in many countries around the world. He has also consulted, spoken at professional conferences, and taught executive MBA, MBA, undergraduate, and PhD students.
Ziv’s academic research investigates unintended effects of marketing actions, how consumers assess value, and how they perceive experiences. His research has been extensively published in the leading academic marketing & decision making publications. Ziv's work on placebo effects of marketing actions was runner-up for the Paul Green Award (Journal of Marketing Research paper showing the most potential to contribute significantly to marketing research practice & research in marketing). The work was also chosen as one of the top 50 management articles of 2005 by Emerald Management Reviews. His Option Attachment paper was finalist for the 2006 Journal of Consumer Research Best Article Award.
Ziv serves as Associate Editor for the Journal of Marketing Research, Consulting Editor for the Journal of Behavioral Decision Making, and editorial review board member of several other journals, including the Journal of Consumer Research and Journal of Consumer Psychology. He received an Outstanding Reviewer Award from the Journal of Consumer Research. He has been Guest Editor of articles for a variety of leading journals, and is a frequent reviewer of articles for many journals, international funding organizations, dissertation awards, and promotion & tenure cases at other universities.
Ziv's work has been featured in international media outlets such as: Wall St. Journal, NY Times, Financial Times, Washington Post, LA Times, Intl. Herald Tribune, The Guardian, Daily Telegraph, Economist, Scientific American, Popular Science, Newsweek, Businessweek, NPR, BBC, MSNBC, Bloomberg, ABC, CTV, WebMD, and National Center for Policy Analysis.
Ziv received an B.Sc. degree (Cum Laude) in Industrial Engineering & Management from the Technion-I.I.T, a Master's and PhD degrees in business administration both from the University of California at Berkeley. He worked for several years in sales and marketing prior to his academic career. Before joining INSEAD, he was Associate Professor of Marketing at Duke University.
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