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Weiru Chen is Associate Professor of Strategy at INSEAD, where he teaches Industry and Competitive Analysis, Innovation and Technology Strategy, and China Strategy to MBA and PhD participants. Professor Chen has been invited to teach executive courses at CEIBS in Shanghai and Peking University in Beijing to business leaders in China. He was voted as the Outstanding Teacher of MBA Elective Courses at INSEAD in 2005 and elected the Best Teaching Award at Purdue University in 2002.
Professor Chen’s research is centered on firms' technological search behaviors, strategic dynamics, and across-boarder knowledge transfer. After he got his Ph.D. in strategic management at Purdue University, USA, he has published on the world’s leading academic journals, such as Academy of Management Journal, Organization Science, Research Policy, Strategic Management Journal, and Strategic Organization. His dissertation on firm search behavior received the Best Dissertation Runner-up Award in technology and innovation management division of Academy of Management Conference. His works on firms' forward-looking and backward-looking decision making under uncertainty were awarded the Best SMS Conference Paper (Honorable Mention) and selected in the Best Paper Proceeding of the Academy of Management Conference. He is currently studying disruptive innovation at the Bottom of the Pyramid and absorptive adaptation of foreign firms in China and has developed cases like Baidu vs. Google in China Internet Market (EFMD case award), McDonald’s vs. KFC in China, Galanz—the Chinese firm’s internationalization, and Nokia in the new mobile ecosystem.
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