V. Paddy Padmanabhan is the INSEAD Chaired Professor of Marketing, INSEAD-Singapore. Prior to joining INSEAD, he was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University (1998-2002) and Associate Professor of Marketing and Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University (1990-1998). He has been a Visiting Professor at the Kellogg Graduate School of Management, Northwestern University, and INSEAD-France.

Paddy's research has been published extensively in leading journals including Marketing Science, Management Science, Journal of Marketing Research and Sloan Management Review. In addition, he is on the Editorial Board of several journals including Marketing Science, Review of Marketing Science and Journal of Service Research, and is Associate Editor of Quantitative Marketing and Economics, (and special issues of Management Science and Production and Operations Management). His research has generated numerous honors including recognition as one of the Top 10 Papers published in the 50 years of publication of Management Science (1954-2004). He has consulting, executive teaching and expert witness experience with companies ranging from Fortune-50 corporations to start-ups across Asia, N. America, S. America and Europe.

Applied Microeconomics and Game Theory; Pricing; Retailing; Distribution Channels and Supply Chain Management; Services Marketing and Management.

Retailing; Contemporary Channels of Distribution; Services Marketing and Management; Marketing Management.