Web Profile

V. (Paddy) Padmanabhan

Professor of Marketing

The Unilever Chaired Professor of Marketing

Academic Director, Emerging Markets Institute

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65 6799 5335
65 6799 5446

V. “Paddy” Padmanabhan is the Unilever Chaired Professor of Marketing, INSEAD-Singapore, and academic director for the Emerging Markets Institute. Prior to joining INSEAD, he was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University (1998-2002) and Associate Professor of Marketing and Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University (1990-1998). He has been a Visiting Professor at the Kellogg Graduate School of Management, Northwestern University, and INSEAD-France. Professor Padmanabhan directs the Asian International Executive Programme, the Leading Effective Sales Force, the INSEAD Leadership Programme for Senior Executives - India, and the Certificate in Business Acumen.

His current research focuses on Business Opportunities and Challenges in Developing Economies, Economic Crises and their implications, Pricing and Supply Chain Management. He is among the top 250 most highly cited scholars in the world in Economics and Business. His research has generated numerous honors including recognition as among the Top 10 Most Influential Papers published in the 50 years of publication of Management Science (1954-2004). He has consulting, executive teaching and expert witness experience with companies ranging from multinationals (e.g., Hewlett Packard, Nokia, Syngenta, Coca Cola, Lufthansa, Monsanto, Target, Japan Tobacco, Westpac, OCBC, etc.) to start-ups across Asia, N. America, S. America and Europe.

Research Areas

Applied Microeconomics and Game Theory; Pricing; Retailing; Distribution Channels and Supply Chain Management; Services Marketing and Management.


Retailing; Contemporary Channels of Distribution; Services Marketing and Management; Marketing Management.

Related Executive Education programmes

Professor V. (Paddy) Padmanabhan is directing the following programmes: Asian International Executive Programme , Leading the Effective Sales Force and INSEAD Leadership Programme for Senior Executives - India.

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