Web Profile

N. Craig Smith
United Kingdom

Affiliate Professor of Ethics and Social Responsibility

The INSEAD Chaired Professor of Ethics and Social Responsibility

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33 (0)1 60 72 41 45
33 (0)1 60 74 55 00/01

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Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.
Professor Smith is directing the INSEAD Healthcare Compliance Implentation Leadership Programme.

He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School.

His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate social responsibility, deception in marketing, marketing ethics.

His recent publications appear in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review. '

Research Areas

Corporate Social Responsibility/Sustainability; Business/Marketing Ethics; Ethical Consumerism; Consumer Boycotts; Sustainable Consumption; Deception in Marketing; Stakeholder Theory; Stakeholder Engagement.


Business Ethics; Strategic Corporate Social Responsibility/Sustainability, Social Innovation.

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