Web Profile



Renee Mauborgne
United States

Affiliate Professor of Strategy

The INSEAD Distinguished Fellow of Strategy and International Management



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33 (0)1 60 72 43 28
33 (0)1 60 74 55 03
Fontainebleau



Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, she is also Co-Founder and Co-Director of the INSEAD Blue Ocean Strategy Institute.

Mauborgne is a Fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times among others.

Mauborgne has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and others. She is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become anInternational Bestseller, after reaching the Wall Street Journal Bestsellerand BusinessWeek Bestseller, National (American) Bestseller status. It sold over one million copies in the first year and is being published in 41 languages, breaking HBSP's historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy+Business, Booz Allen & Hamilton's leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.

Mauborgne is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. Thinkers 50, the global ranking of management gurus, places Mauborgne among the top ten most influential thinkers in 2007. She was also selected as the highest placed woman on Thinkers 50, and was named along with her colleague W. Chan Kim, as "the number one gurus of the future" by L'Expansion. She won the 2007 Asia Brand Leadership Award.


Research Areas

Disciplinary Research: Procedural Justice; General Research: Strategy, Management and Innovation in the Knowledge Economy.


Teaching

Top Executive Programs in Strategy and Management.

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