Web Profile

Quy Huy

Associate Professor of Strategy

Executive Education Programme Director, Strategy Execution Programme

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65 6799 5340
65 6799 5445

Dr. Quy Huy is a professor of strategy at INSEAD since 1998. He is known as a leading world scholar in strategy execution, in particular managing strategic change and organizational innovation by energizing collective emotions and time levers such as timing, pacing, and sequencing of interventions.

Originally trained as an electrical engineer then in corporate finance, he worked for 16 years in various managerial functions with several large information technology firms in North America. His managerial career covered three main areas: (1) systems and software engineering; (2) sales and marketing (3) corporate finance, where he dealt with institutional investors and credit rating agencies and worked on joint ventures, mergers and acquisitions, and turnarounds of firms with turnover up to 10 billion dollars.
Huy is also a Chartered Financial Analyst (CFA). He specialized in analysis of very large capital projects debt financing, and valuation of business ventures.

Professor Huy’s research is included in Harvard Business Review “Breakthrough Ideas for Today's Business Agenda." Huy is currently working on a book on Emotional Capital as Strategy to be published by Harvard Business School Press next year.

Dr. Huy has done executive development, teaching, consulting or coaching for a wide range of profit and non-profit organizations worldwide, including Aerospatiale Matra, Alcan, the Aga Khan Foundation, Alcan, Alstom, Arcelor Mittal, Astra Zeneca, Bell Canada Enterprises, Bombardier, British Telecom, Deloitte, Electricité et Gaz de France, Fiat, Fujitsu, Hewlett Packard, IBM, HIV Aids Alliance, Intesalat, the International Federation of Red Cross Red Crescent, LG Electronics, Lufthansa, Marconi, Matsushita, Motorola, Petrobras, Phillips, the Royal Bank of Canada, Sasken, Standard Chartered Bank, Siemens, United Arab Emirates Civil Service, United Nations, and Via Rail Canada.

Dr. Huy’s research on strategy execution and change in strategy has won numerous international awards and was published in prestigious journals such as Harvard Business Review, MIT Sloan
Management Review
, Administrative Science Quarterly, Advances in Strategic Management, the Academy of Management Review, the Academy of Management Journal, Organization Science, Strategic Management Journal, and Strategic Organization.

Prof Huy’s research has been reported widely in the international press, including Huy’s research has also been widely reported in the international business press, including Financial News (UK), Financial Times (UK), Forbes (USA), the Sunday Telegraph (UK), Le Figaro (France), La Tribune (France), Business Digest (France), Observer (Denmark), Borsen (Denmark), The Globe and Mail (Canada), The Chicago Tribune (USA), Forbes (USA), Harvard Business Review (China).

Research Areas

Strategy Execution; Emotion and Strategy; Corporate Renewal; Building of New Organisations; Middle Managers and Strategy; Entrepreneurial Strategies; Time Dimensions of Organisational Change.


Strategy Execution Stress Tests; Managing Strategic Change and Innovation.

Related Executive Education programme

Professor Quy Huy is directing the following programme: Strategy Execution Programme

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