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Pierre Chandon is Associate Professor of Marketing at INSEAD (with tenure), which he joined in 1999. In 2005-2006, he was Visiting Assistant Professor of Marketing at the Wharton School, University of Pennsylvania and in 2004-2005, he was Visiting Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. Pierre Chandon holds a PhD in marketing from HEC Paris and an MBA from ESSEC.
Professor Chandon's research is on how perceptual biases influence food consumption decisions, attention and consideration decisions at the point of purchase, and the validity of marketing surveys. He has published articles in leading academic journals, including the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Research. He is a member of the editorial boards of the Journal of Consumer Research, the Journal of Marketing, the International Journal of Research in Marketing, and of Recherche et Applications en Marketing, the journal of the French Marketing Association. In 2003, he won the Stellner Distinguished Scholar Award for his achievements and contributions to the field of Marketing. In 1998, his dissertation won the Best Interdisciplinary Dissertation Award given by the Foundation HEC.
Pierre Chandon teaches Marketing Management and Brand Management in the MBA, EMBA, and in various open-enrolment and company-specific executive education programs. His Journal of Marketing article "Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research", won an honorable mention in the 2005 Marketing Science Institute /H. Paul Root Award. His multimedia case "Diesel for Successful Living" won the ECCH prize for the fastest-selling case in 2006 (marketing category) and in 2007 (overall award). His multimedia case "Unilever in Brazil, Marketing Strategies for Low-Income Consumers" won the 2004 EFMD award for best marketing case and the 2007 ECCH award (marketing category). His work has been the subject of media coverage in Europe and the US by, among others, CNN, ABC 20/20, Nature, the Economist, Forbes, the Washington Post, the International Herald Tribune, Scientific American, and Cosmopolitan.
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