Pierre Chandon is Professor of Marketing at INSEAD in France and Director of the INSEAD Social Science Research Centre. He holds a PhD from HEC Paris and an MS from ESSEC. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg and Wharton. He is currently visiting Harvard Business School.

His primary research interests focus on the effects of marketing (in particular, packaging and nutrition claims) on food choices. He has published in marketing journals, such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Foundations and Trends in Marketing, but also in nutrition and medical journals, such as Obesity, and Annals of Internal Medicine. His research has been the subject of media coverage in Europe and in the US by, among others, The New York Times, The Economist, The Wall Street Journal, Scientific American, USA Today, ABC, CBS, FOX, France2, M6, Cosmopolitan, and the Rush Limbaugh show.

His 2007 Journal of Consume Research article on “health halos” won the 2010 JCR award for the best article published that year. His 2009 Journal of Marketing article on “in-store attention and evaluation” and his 2005 Journal of Marketing article on “self-generated validity” were both finalist for the Marketing Science Institute /H. Paul Root Award. He is a past associate editor of the Journal of Consumer Research and is currently on the editorial boards of the Journal of Consumer Research, Journal of Marketing, and Recherche et Applications en Marketing.

Pierre Chandon has written numerous case studies that have won case writing awards, including the European Clearing House best case award in 2006 (marketing category), 2007 (marketing category and overall award), and 2008 (overall award). He has worked with consumer and luxury goods companies including Danone, Procter & Gamble, Unilever, Ferrero, LVMH, L’Oréal and has various governmental organizations.

At INSEAD, Pierre Chandon teaches brand management and marketing management in the MBA, EMBA, and executive education programs. He has been nominated multiple times for the Best Teacher award and has received the Dean’s Commendation for Excellence in MBA teaching every year since its inception.