Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity and the Director of the INSEAD Social Science Research Centre. He holds a PhD from HEC Paris and an MS from ESSEC. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.
His primary research interests focus on the effects of marketing (in particular, packaging and nutrition claims) on food choices. He has published in marketing journals, such as Journal of Consumer Research, Journal of Marketing Research, Journal of marketing, Foundations and Trends in Marketing, but also in nutrition and medical journals, such as Obesity, Nutrition Reviews, and Annals of Internal Medicine. His research has been the subject of media coverage in Europe and in the US by, among others, The New York Times, The Economist, The Wall Street Journal, Scientific American, USA Today, ABC, CBS, FOX, France2, M6, Cosmopolitan, and the Rush Limbaugh show.
Pierre Chandon received the 2012 O’Dell award for his 2007 Journal of Marketing Research article on calorie underestimation, which was judged to have made the most significant long-term contribution to marketing. His 2007 Journal of Consumer Research article on health halos won the 2010 JCR award for the best article published that year. His 2009 Journal of Marketing article on in-store attention and evaluation and his 2005 Journal of Marketing article on self-generated validity were both finalist for the Marketing Science Institute /H. Paul Root Award. He is a past associate editor of the Journal of Consumer Research and is currently on the editorial boards of the Journal of Consumer Research, Journal of marketing, Journal of Consumer Psychology, and Recherche et Applications en Marketing.
Pierre Chandon has written numerous case studies that have won case writing awards, including the global ecch best case award in 2006 (marketing category), 2007 (marketing category and overall award), 2008 (overall award), and 2012 (overall award). He has worked with consumer and luxury goods companies including Danone, Procter & Gamble, Unilever, Ferrero, LVMH, L’Oréal and for various governmental organizations.
At INSEAD, Pierre Chandon teaches brand management and marketing management in the MBA, EMBA, and executive education programs. He has been nominated multiple times for the Best Teacher award and has received the Dean’s Commendation for Excellence in MBA teaching every year since its inception.