Web Profile

Pierre Chandon

Professor of Marketing

The L'Oréal Chaired Professor of Marketing - Innovation and Creativity

Director, Sorbonne INSEAD Behavioural Lab

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33 (0)1 60 72 49 87
33 (0)1 60 74 61 84

Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France and the Director of the Sorbonne INSEAD Behavioural Lab. He holds a PhD in marketing from HEC Paris and an MS in Business Administration from ESSEC. Prior to joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill. He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.

His primary research interests focus on the effects of marketing (e.g., packaging design, health claims, brand claims) and emotions (e.g., vicarious defeats, attitude ambivalence) on food perception and choice. He has published in marketing and psychology journals, such as Psychological Science, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing but also in nutrition and medical journals, such as Obesity, Nutrition Reviews, and Annals of Internal Medicine. He is a member of the Institute of Cardiometabolism and Nutrition. His research has been the subject of media coverage in Europe and in the US by, among others, The New York Times, The Economist, The Financial Times, The Wall Street Journal, USA Today, NPR, Cosmopolitan, and the Rush Limbaugh show.

He is a member of the External Scientific Advisory Council on Health and Wellness of the Consumer Goods Forum, a global industry network that brings together 400 retailers, manufacturers, service providers, across 70 countries. He is also a member of the Institute of Cardiometabolism and Nutrition. He is a past associate editor of the Journal of Consumer Research and is currently on the editorial boards of the Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology, and International Journal of Research in Marketing.

Pierre Chandon has written numerous award-winning case studies, including the global best case award from the CaseCentre in 2006 (marketing category), 2007 (marketing category and overall award), 2008 (overall award), and 2012 (overall award). According to the CaseCentre, his “Unilever in Brazil” case is the 8th best-selling business case of the past 40 years. He has worked with consumer and luxury goods companies including Danone, Procter & Gamble, Unilever, Ferrero, LVMH, and L’Oréal.

At INSEAD, Pierre Chandon teaches brand management in the MBA, EMBA, and executive education programs. He has been nominated multiple times for the Best Teacher award and has received the Dean’s Commendation for Excellence in teaching every year since its inception.

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