Neil Bearden is an Associate Professor of Decision Sciences at INSEAD. He holds a PhD in Psychology from the University of North Carolina at Chapel Hill. Prior to INSEAD, he held postdoctoral positions at the University of Arizona in Management and Systems and Industrial Engineering, and was a Postdoctoral Fellow at Duke University, where he did research in neuroeconomics.
Professor Bearden’s primary research is on human judgment and decision making. He is particularly interested in how people represent and assess uncertainty, the interplay of memory and judgment, and how beliefs and expectations influence perception. He is also doing work in epistemology and philosophy of science, especially as it relates to empirical business research.
At INSEAD, Professor Bearden teaches Management Decision Making (MBA, EMBA); Uncertainty, Data and Judgment (MBA); and PhD courses on Experimental Design, Behavioural Decision Making, and Behavioural Economics. In addition, he teaches The Psychology of Decision Making in a number of executive programs in Asia and the Middle East.
Professor Bearden’s research has been published in a number of academic journals, including Management Science, Organizational Behavior & Human Decision Processes, The Journal of Behavioral Decision Making, and Manufacturing & Service Operations Management.
Professor Bearden developed and runs the INSEAD Futures Exchange, an electronic prediction market that is used in courses at INSEAD and Wharton.