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Miklos Sarvary is Professor of Marketing at INSEAD (Fontainebleau, France). Before joining INSEAD, he was a faculty member at the Harvard Business School and the Graduate School of Business at Stanford University. He studied physics in Hungary's Eotvos Lorand University, earned an MS in Statistics from Ecole Nationale Supérieure des Mines de Paris and a Ph.D. in Management from INSEAD. Prior to becoming an academic, he worked for IBM-Hungary, selling integrated IT solutions to large financial institutions.
Miklos' current research focuses on social networks and new media and how these technologies transform marketing. He also worked on the marketing of high-tech products with special emphasis on information (content) and technology (delivery). His recent papers study media competition, online advertising, the structure of the Internet and techniques related to "community management". Previously, he worked on dynamic R&D strategies, the worldwide pricing of cellular telephone services and the global diffusion of telecommunications products. His research has been published in Marketing Science, Management Science, Journal of Marketing Research, California Management Review, Marketing Letters and Technological Forecasting and Social Change. He is Associate Editor of Quantitative Marketing and Economics and Area Editor of Marketing Science. He also serves on the Editorial Boards of International Journal of Research in Marketing and The Journal of Interactive Marketing. Miklos has taught executive courses and consulted in various parts of the world for large corporations, including Dun & Bradstreet, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., PriceWaterhouseCoopers, Syngenta, IBM and INTEL.
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