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Professor Wertenbroch is Professor of Marketing at INSEAD, Europe Campus, in Fontainebleau, France. His teaching focuses on behavioral economics and consumer decision-making, strategic brand management, and pricing, and he directs INSEAD's International Marketing Programme. He has taught in M.B.A., PhD, and executive programs in the US, Europe, and Asia and has worked with clients including Allianz, Booz Allen Hamilton, Cemex, Citigroup, ExxonMobil, GfK, IBM, Lafarge, LG, L'Oreal, Metro, Nissan, Petronas, Philip Morris, and Starwood Hotels. He holds a PhD and an MBA from the University of Chicago and an M.Sc. (Diplom) in Psychology from the Darmstadt University of Technology in his native Germany. At INSEAD, he has been based in both Singapore and Fontainebleau and has served as the director of the INSEAD Social Science Research Center in Paris. Before joining INSEAD in 1999, he was a faculty member at Duke University and at Yale University. In 2009, he taught as Visiting Professor of Marketing at the University of California, Berkeley.
Klaus’s research focuses on behavioral economics and its strategic marketing and public policy implications. He is an expert on consumer self-control problems, with a focus on overconsumption, overspending, and consumer debt, and has contributed to financial education initiatives by the public and the private sector (e.g., U.S. Treasury Department, OECD, Citigroup). His research has appeared in leading scientific journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Psychological Science. It was featured by the Financial Times, Sloan Management Review, and Harvard Business Review and has received international newspaper, radio, and TV coverage by, among others, BBC Radio, Le Figaro, National Public Radio, Nightly Business Report, Psychology Today, Tagesspiegel, The Economist.com, and U.S. Industry Today. His research won the 1995 American Marketing Association dissertation award and the 2005 O'Dell award, the most prestigious annual award in marketing, for the Journal of Marketing Research article that has made the most significant long-term contribution to marketing over the previous five years. He was also a finalist for the 2006 Journal of Consumer Research Best Article Award. Klaus is an Associate Editor for the Journal of Consumer Psychology and is on the Editorial Boards of the Journal of Consumer Research and the Journal of Marketing Research, among others.
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