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Klaus Wertenbroch is the Judith C. and William G. Bollinger Visiting Professor at The Wharton School of the University of Pennsylvania in 2011/12 and Professor of Marketing at INSEAD, Europe Campus, in Fontainebleau, France. He is an expert in behavioral economics and consumer decision-making, strategic brand management, and pricing, and he directs INSEAD's International Marketing Programme. He has taught these topics in M.B.A., PhD, and executive programs in the U.S., Europe, and Asia and has worked with clients including Allianz, Booz Allen Hamilton, Cemex, Citigroup, ExxonMobil, Ferrero, GfK, IBM, Lafarge, LG, L'Oreal, Metro, Nissan, Petronas, Philip Morris, and Starwood Hotels. He holds a Ph.D. and an MBA from the University of Chicago and an M.Sc. (Diplom) in Psychology from the Darmstadt University of Technology in his native Germany. At INSEAD, he has been based in both Singapore and Fontainebleau and has served as the director of the INSEAD Social Science Research Center in Paris. Before joining INSEAD in 1999, he was a faculty member at Duke University and at Yale University. Appointments as Visiting Professor of Marketing include the University of California, Berkeley, in 2008/09 and The Wharton School from 2010 to 2013.
Klaus’s research focuses on behavioral economics and its strategic marketing and public policy implications. He is an expert on consumer self-control problems, with a focus on overconsumption, overspending, and consumer debt, and has contributed to financial education initiatives by the public and the private sector (e.g., Citigroup, Friedrich-Ebert-Foundation, German Institute for Economic Research/DIW, OECD, U.S. Treasury Department). His research has appeared in leading scientific journals such as the Journal of Consumer Research,Journal of marketing Research, Marketing Science, and Psychological Science. It was featured by the Financial Times, Sloan Management Review, and Harvard Business Review and has received international newspaper, radio, and TV coverage by, among others, BBC Radio, Le Figaro, National Public Radio, Nightly Business Report, Psychology Today, Tagesspiegel, The Economist.com, and U. S. Industry Today. His research won the 1995 American Marketing Association dissertation award and the 2005 O'Dell award, the most prestigious annual award in marketing, for the Journal of Marketing Research article that has made the most significant long-term contribution to marketing over the previous five years. He was also a finalist for the 2006 and 2009 Journal of Consumer Research Best Article Award. Klaus is an Associate Editor for the Journal of Consumer Psychology and is on the Editorial Boards of the Journal of Consumer Research and the Journal of Marketing Research, among others. From 2013, he will be the inaugural editor of the European Marketing Association's (EMAC) Journal of Marketing Behavior.
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