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Professor Wertenbroch focuses on strategic brand management, pricing, and decision-making, and currently directs INSEAD's International Marketing Programme. He has taught in M.B.A., Ph.D., and executive programs in the US, Europe, and Asia and has worked with clients including Allianz, Booz Allen Hamilton, Cemex, Citigroup, IBM, Lafarge, LG, L'Oreal, Metro, Nissan, Petronas, Philip Morris, and Starwood Hotels. He holds a PhD and an MBA from the University of Chicago and an M.Sc. (Diplom) in Psychology from the Darmstadt University of Technology in his native Germany. At INSEAD, he has been based in both Singapore and Fontainebleau and has served as the director of the INSEAD Social Science Research Center in Paris. Before joining INSEAD, he was a faculty member at Duke University and at Yale University.
Klaus studies consumer decision-making and its strategic marketing implications at the intersection of psychology and economics (e.g., pricing implications of consumption self-control and of impulsive and hedonic choice, methods for measuring willingness to pay, and consumer perceptions of the value of money). His research has appeared in leading academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Psychological Science. It was featured by the Financial Times, Sloan Management Review, and Harvard Business Review and has received international newspaper, radio, and TV coverage by, among others, BBC Radio, Le Figaro, National Public Radio, Nightly Business Report, Psychology Today, Tagesspiegel, The Economist.com, and U.S. Industry Today. His research won the 1995 American Marketing Association dissertation award and the 2005 O'Dell award, the most prestigious annual award in marketing, for the Journal of Marketing Research article that has made the most significant long-term contribution to marketing over the previous five years. He was also a finalist for the 2006 Journal of Consumer Research Best Article Award. Klaus is an Associate Editor for the Journal of Consumer Psychology and is on the Editorial Boards of the Journal of Consumer Research and the Journal of Marketing Research, among others.
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