Web Profile



Hubert Gatignon
France

Professor of Marketing

The Claude Janssen Chaired Professor of Business Administration



Email :
Phone :
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Campus :

33 (0)1 60 72 43 46
33 (0)1 60 74 55 00
Fontainebleau


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Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. He holds a Ph.D. in Marketing from the University of California, Los Angeles and the Habilitation à Diriger des Recherches from Université Paul Cézanne-Aix Marseille.

Hubert Gatignon’s research interests involve marketing strategy and especially innovation strategies, as well as international marketing strategy. His publications have appeared in Communications Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Research,
Journal of International Business Studies, Journal of Law, Economics and Organization, Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Letters,
Marketing Science, Planning Review, and in Strategic Management Journal. He has recently published Statistical Analysis of Management Data (Kluwer Academic Publishing) and edited New Products and Services Development, 4 volumes (Sage). He is also a co-author of MARKSTRAT3: The Strategic Marketing Simulation, ADSTRAT: An Advertising Decision Support System and COMPTRACK: A Competitive Tracking Software. He co-edited
The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses.

Dr. Gatignon is an Associate Editor of the Journal of Marketing Research and he serves on the editorial boards of
Journal of Business-to-Business Marketing, International Journal of Research in Marketing (he was the Editor-in-Chief from 2000 until 2006), Journal of Marketing, Marketing Letters, Marketing Science and Recherche et Applications en Marketing (he was the Editor-in-Chief from 1998 to 2000). He has also served on the editorial board of Journal of International Business Studies and Journal of International Marketing . He has co-chaired the 1998 Informs Marketing Science Conference and has chaired several tracks of the American Marketing Association Winter Educators Conferences. He has been an Academic Trustee of the Marketing Science Institute and he is currently an Academic Trustee at AiMark (Center for Advanced International Marketing Knowledge).

Professor Gatignon served as Dean of Faculty at INSEAD (1995-2001), Dean of the PhD program at INSEAD (2001-2006), Chair of the Marketing area (2011-2014) and is currently a member of the board of Sorbonne Universités.


Research Areas

Modeling the Factors Influencing the Adoption and Diffusion of Innovations.


Teaching

Marketing Strategy; Multivariate Statistics; New Products.

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