Frédéric Godart is an Assistant Professor of Organisational Behaviour at INSEAD, in Fontainebleau, France. Prior to joining INSEAD as a full-time tenure-track faculty, he spent two years there as a post-doctoral research and teaching fellow. He also regularly collaborates with the Institut Français de la Mode (French Fashion Institute) in Paris, France and the Institut du Marketing Horloger (Watchmaking Marketing Institute) in Neuchâtel, Switzerland.
His research focuses on the dynamics of creative industries. More specifically, he covers fashion design, fashion modeling, and watchmaking. He also explores the impact of formal and informal social networks on creative performance, as well as the role played by stylistic choices and brand prestige in the formation of firms and customers’ identities.
Frédéric teaches Power & Politics through the lens of social networks in the MBA program. The aim of the class is to help students develop a conceptual framework for understanding power and social networks, practice diagnostic skills, assess their own social networks, formulate their own strategy, and gain defensive and offensive power and networking skills. He teaches Organizational Sociology in the INSEAD PhD program.
He has published his research in a wide range of academic peer reviewed journals and in several edited books, in English, French, and German. Frédéric wrote a book on the structure and culture of the fashion industry, Sociologie de la mode (A Sociology of Fashion), which has been translated into Portuguese (Brazil) and Spanish (Argentina). An extended English translation (at Palgrave-MacMillan) is now available with the title Unveiling Fashion. He also wrote a book, in French, on the intellectual history of fashion, Penser la Mode (Thinking about Fashion). His work and expertise has been extensively featured in several international media such as El Pais, The Financial Times or Womens’s Wear Daily, as well as in French national media such as Le Monde, Les Échos, Le Figaro, or L’Express.
Frédéric received his PhD in Sociology from Columbia University in the City of New York. He also holds an MPhil in Social and Political Sciences from the University of Cambridge (Trinity College) in the United Kingdom, an MSc in Management from Sciences Po Paris, and is a former fellow of the École Normale Supérieure de Cachan in France. He has recently been accredidated to supervise research at Dauphine University in Paris. He has received several awards.
Prior to completing his PhD, Frédéric worked for three year with McKinsey & Company in Belgium. There, he developed his practical business knowledge in several functional areas, in particular competitive intelligence and social network analysis. He was also involved in multiple strategic studies for a wide range of clients across industrial sectors.