Click here to access Erin Anderson's memorial page

Erin Anderson was the John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD, France, which she joined in 1994.

Her research focused around the problems of motivating, structuring, and controlling sales forces and channels of distribution. She emphasized issues related to vertical integration, including modes of foreign market entry. She took a field-data approach to these issues, which she structured using a blend of institutional economics, macro-level organization theory, strategic management, and marketing theory.

Professor Anderson had published articles, based primarily on original field research, in a number of journals, including the Journal of Marketing Research, Management Science, Marketing Science, Rand Journal of Economics, Journal of Economic Behavior and Organization, Journal of Law, Economics, and Organization, Organization Science, Journal of International Business, and the Sloan Management Review. In addition, she served on the editorial boards of several journals, including Journal of Marketing, Journal of Marketing Research, and International Journal of Research in Marketing.

Professor Anderson had consulted or been involved in executive teaching for a range of industrial companies, including DuPont, Air Liquide, LaFarge, and Alcatel, as well as consumer goods companies such as Heuer Time and Electronics, Motorola Cellular Systems, and Phillips Lighting. She had lectured for executive audiences in England, France, Spain, and Belgium, as well as the United States and Canada.

Professor Anderson received her PhD in Marketing in 1982 from the Anderson Graduate School of Management at the University of California, Los Angeles. Prior to joining INSEAD, she was Associate Professor of Marketing at the Wharton School of the University of Pennsylvania, where she had been a faculty member since 1981. She had taught at the Catholic University of Mons, Belgium, and had been a visiting scholar at the European Institute for Advanced Studies in Management, Brussels.