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David Midgley joined INSEAD in 1999 as Professor of Marketing. Previously he held visiting positions at the Anderson School, University of California, Los Angeles and the Australian Graduate School of Management, Sydney, where he was Foundation Chair. From 2001 to 2005 he was Coordinator for the Marketing Area at INSEAD.
Professor Midgley is a graduate in science, management and marketing from the Universities of Salford and Bradford in England. He has been an invited scholar at the Stanford Graduate School of Business and the Wharton School, University of Pennsylvania.
David Midgley’s latest book is The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market, (Wiley, 2008). www.theinnovationmanual.com This book provides the essentials of innovation for the practising manager based on an extensive synthesis of research and best practice.
Professor Midgley has over 100 publications, including papers in leading journals such as the Journal of Consumer Research, Journal of Information Technology, Journal of International Business, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Organization Science, and Research Policy. He has also served on the editorial boards of the Journal of Consumer Research and the International Journal of Research in Marketing, . His principal areas of research are innovation and strategy.
Professor Midgley was Research Director for the Australian Federal Government's Industry Task Force on Leadership and Management Skills. He is also author of major reports on management development for the Australian National Training Board and international competitiveness for Austrade. He has extensive consulting experience in Australia, Europe and North America.
At INSEAD Professor Midgley directs customized executive programmes for major global companies. In the MBA programme he teaches the Market Driving Strategies elective.
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