Amitava Chattopadhyay is an expert on branding. His research has focused primarily on branding, communications, creativity, and new product development and marketing. Professor Chattopadhyay's research has appeared in several journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science and Long Range Planning. He is on the editorial review boards of the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of International Business Studies, Social Science Research Network, International Journal of Internet Marketing and Advertising, and the International Journal of Marketing Education. He has also been a member of the Advisory Board of the Association for Consumer Research. For his research, he has been the recipient of the Robert Ferber Award.

Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, communication strategy, consumer behaviour, marketing in emerging economies and international marketing for MBA and Ph.D. students. He has taught in executive programs in Europe, The Americas, Asia, Australia and Africa. He is on the board of directors/advisory boards of several companies and a consultant to several multinational firms.

Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.

Implicit Evaluations; Creativity and Innovation; New Product Design; Advertising Strategy; Consumer Information Processing; Consumer Decision Making; E-Marketing; Marketing in Emerging Economies.

Branding; Innovation through Customer Focus; Customer Insights; Marketing Communication Strategy; International Marketing Strategy; Global Branding.

Banking and Insurance; Electronic & Electrical Equipment; Household Goods & Textiles; Pharmaceuticals and Health