Amitava Chattopadhyay is an expert on branding. His research has focused on branding, communications, creativity, and new product development. Professor Chattopadhyay's research has appeared in several journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science and Long Range Planning. He is an Associate Editor of the International Journal of Research in Marketing and is on the editorial review boards of the Journal of Consumer Psychology, Journal of Consumer Research, Journal of the Academy of Marketing Science, Long Range Planning, Social Science Research Network, International Journal of Internet Marketing and Advertising, and the International Journal of Marketing Education. He has been a member of the Advisory Board of the Association for Consumer Research. For his research, he has been the recipient of the Robert Ferber Award.

Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, communication strategy, consumer behaviour, marketing in emerging economies and international marketing for MBA and Ph.D. students. He has taught in executive programs in Europe, The Americas, Asia, Australia and Africa. He is on the advisory boards of several companies and a consultant to multinational firms.

Professor Chattopadhyay holds a PhD from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.

Branding, Marketing and the Internet; Creativity and Innovation; Aesthetics and Product Design; Marketing in Emerging Economies.

Branding; Customer Focus; Communication Strategy; Consumer Behaviour; International Marketing Strategy.

Banking and Insurance; Electronic & Electrical Equipment; Household Goods & Textiles; Pharmaceuticals and Health