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Michelle Rogan is an Assistant Professor of Entrepreneurship at INSEAD. She holds an undergraduate degree in Psychology from Yale University. Professor Rogan received her PhD in Strategic and International Management from the University of London (London Business School).
Prof. Rogan's research focuses on acquisitions of social capital, i.e. how firms use acquisitions of target firms to gain valuable inter-organizational relationships to customers, suppliers and other business partners, in the advertising industry. In her research, she has examined how changes in competitive context affect the stability of inter-organizational relationships and how firm v. employee "ownership" of these relationships affects the firm's retention of the relationships. Prof. Rogan is beginning an investigation of the effect of competition among clients of advertising firms on the formation of new advertising agencies both within and outside of existing advertising holding companies. In related research in the consulting industry, Prof. Rogan is also exploring how ownership rights to inter-organizational relationships affect new business development in established firms.
Prior to her doctoral studies, Prof. Rogan worked as a consultant at Accenture in San Francisco where she was involved in the implementation of large scale change initiatives in global technology firms. Prof. Rogan teaches the Corporate Entrepreneurship and the Entrepreneurial Field Studies courses in the MBA program. She also has written multiple teaching case studies, including an award winning case, "The transformation of BP" (with S. Ghoshal and L. Gratton).
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