What can be said about the new and upcoming GulfCom Simulation?

First of all, it's an example of a Small World Simulation based on the renowned EIS Simulation research, as it has been developed over the years at INSEAD by Professor Angehrn. 

But, the immediate context for the creation of GulfCom has been the Change Masters Middle East Project -- an INSEAD research and development project led by Professor Albert A. Angehrn, Professor of Information Technology, at INSEAD, Fontainebleau campus, and Dr. Florian Schloderer, who assisted Professor Angehrn from the INSEAD Abu Dhabi Centre for Executive Education and Research.    

In sum, the objective of this project has been to explore the specific challenges of leading change in Middle Eastern organizations and then to develop a version of a change management simulation which addresses the specific training needs in the region.

The end-result output:  the GulfCom Simulation.

What's the game scenario?

Imagine yourself at GulfCom. 

GulfCom is a local telecommunications company with a majority shareholder named Al Saqr Investments, and it's the Al Saqr group that has sent you to GulfCom.

Your mission:

To convince the 24 members of the GulfCom Management Team to effectively commence implementation of the group-wide Performance Management System (PMS)

As you enter the GulfCom simulation, you'll see that the new PMS has already been firmly set in place throughout the entire Al Saqr group, with the sole exception now being that of GulfCom;  you'll also see that GulfCom has been very adept, at least until now, at finding convenient ways or "nice excuses" to avoid using the group-wide PMS, benefiting as it has from the overall success of the GulfCom operations. 

In what specific context is the GulfCom now presented?

The GulfCom Simulation is currently the key component of 1-day learning experience workshops designed for facilitated groups of managers and decision makers who are interested in extending their understanding of the dynamics of change and transformation in Middle East contexts.

It is expected that GulfCom will quickly be fully integrated into the INSEAD curriculum.