Cyndi RHOADES is Founder and Creative Director of Anti-Apathy, a London-based organisation that inspires and supports engagement in sustainable lifestyles. Back in 2002, Cyndi approached the new economics foundation (nef), a radical economics think and 'do' tank, with the idea for Anti-Apathy and a desire to engage wider audiences, beyond the 'usual suspects', in key global issues, like climate change and poverty. Key activities at Anti-Apathy include themed evening events, unique 'social experiments', sustainable lifestyles project, The Nag and fashion label Worn Again, giving new life to disused materials otherwise heading for landfill.
Key activities at Anti-Apathy include themed evening events, unique 'social experiments', sustainable lifestyles project, The Nag, and fashion label Worn Again, giving new life to disused materials otherwise heading for landfill.
In 2004, Cyndi teamed up with Galahad Clark, from the Clark’s footwear family dynasty and Director of eco-shoe company Terra Plana to create Worn Again footwear and accessories. Worn Again products are made from a host of weird and wonderful recycled materials, such as, prison blankets, scrap leather from car seats, airline seat covers, parachutes and old men’s suits.
The Financial Times has credited Anti-Apathy for producing the first high profile ethical fashion catwalk, RE:Fashion, in London in February ‘05. Anti-Apathy has been at the forefront of mainstreaming the ethical fashion movement. It is about to launch The RE:Fashion Awards, the first awards to celebrate improved social and environmental standards in the fashion industry, in collaboration with Futerra and the Ethical Fashion Forum. The Awards already have the support of the fashion world's exclusive players, such as Ozwald Boeteng, Hilary Alexander, Fashion Director of the Daily Telegraph, Melanie Rickey, Fashion editor of Grazia, Jane Sheperdson, Anna Orsini of the British Fashion Council, supermodels Erin O Connor and Jade Parfitt + more (through model agency partner Independent Talent) and a panel of leading judges and high profile designers, such as Zandra Rhodes, Vivienne Westwood and Katharine Hamnett. Cyndi has been named one of the Courvoisier ‘Future 500 stars’ in the Observer , featured as an ‘anti-preneur’ in the Sunday Times, chosen as a ‘Force for Good Pioneer ’ by Tomorrow’s Company and is Make Your Mark Ambassador.
Anti-Apathy began life as a series of events in 2002 at the new economics foundation, then went solo and set up home at the Hub in Angel, Islington in 2005. We work with anyone and everyone who wants to be greener and cleaner in their worklife, their homelife, their shopping-trips, their holidays... and who wants to see other people around the world getting a fairer slice of the pie. More...
Worn Again is Anti-Apathy’s design-led ethical brand which ‘upcycles’ stylish and relevant products from disused materials.
Worn Again is a social business which was set up not only to transform consumption and manufacturing patterns through production of goods made from recycled materials, but also to generate income for Anti-Apathy, a registered charity, kicking sustainable lifestyles butt since 2002. More...