"Sustainability Strategies -When Does it Pay to be Green" helps managers to base eco-investments on solid grounds. Managers need to know what they should do first, and why. Should they focus on generating carbon credits via eco-efficiencies? Enhance corporate reputation by joining Green Clubs? Subscribe to eco-label programs? Explore emerging cleantech markets? Within the overwhelming possibilities, many do a bit of everything and spend precious resources without sound rationales. Through the systematic use of analytical
frameworks, Sustainability Strategies helps managers to prioritize eco-investments,
and transform them into sources of competitive advantage and new market spaces. More...

By INSEAD Emeritus Professor Robert Ayres and Senior Research Fellow Benjamin Warr. Would you want your great-children in 2100AD to have a 22nd-century industrial economy? If so, read this book to grasp how strongly wealth depends on energy and its efficient use.

Start treating fossil energy, not as continuing income, but as one-time energy capital to spend on efficiency and long-term sustainable energy production. Otherwise, your descendants will inherit a broken 20th-century economy that only worked with cheap fossil fuels. They will not be rich and they will wonder what their ancestors were thinking.’

– John R. Mashey, PhD, ex-Chief Scientist, Silicon Graphics More...