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The Healthcare Management Initiative brings together faculty from
operations management, marketing, strategy and organisational behavior
to examine how the healthcare value chain can enhance value for patients.

1. Develop rigorous and relevant research on the healthcare value chain
2. Create cutting edge pedagogical material in healthcare management
3. Promote healthcare as a business domain in the INSEAD community

Founded in 1996 and merged with the INSEAD Social Innovation Centre in 2007, the
Healthcare Management Initiative operates across global locations in Fontainebleau,
Singapore and Abu Dhabi. The Initiative is dedicated to leading research and
pedagogical material development to have an impact on the effective management of
organizations in the healthcare value chain.

Key topic areas of the Initiative are :

• Healthcare Value Chain
  Examine evolving perspectives in delivery strategy, aligning payer, provider and patient needs, spanning pharmaceutical, medical device, primary, secondary and tertiary care, and new drug and therapy development

Healthcare Management Initiative expertise spans the value chain, from delivery to medical device providers and the pharmaceutical sector. The Initiative looks at
development of pharmaceutical strategy in an era of integrated delivery, group purchasing and fragmented value chains, and issues of marketing, health policy, new product development and research management. In addition, INSEAD provides  executive education to many international firms in the device and pharmaceutical sectors. The Healthcare Management Initiative also links to humanitarian logistics, including recent projects for disaster preparedness and supply chain management for infectious disease control.

• Healthcare Delivery Excellence
  Healthcare delivery systems design, leadership and effective decision making, achieving outstanding performance, service innovation

Healthcare service delivery excellence, for hospitals, clinics and communities, requires leadership, managerial excellence, and outstanding execution of healthcare service delivery processes. The Healthcare Management Initiative studies effective service system design, patient-centric orientation, medical and service excellence and traits of effective leadership in the health delivery sector.

We provide executive education programs for health delivery leaders through the European Health Leadership and Middle East Health Leadership Programs, both in collaboration with Johnson and Johnson. We have worked with other delivery organizations, such as the UK National Health Service.

• Inform Health Policy
  Understanding how policy and implementation influence the costs and benefits of care, health technology assessment

The Healthcare Management Initiative studies national policy for healthcare infrastructure and health technology assessment. The areas of particular interest are : unique and effective care in deliverey, innovative ways to market healthcare, and how these can affect the costs and benefits of the care that is delivered. Examples of recent research includes new models for value-based medicine and health technology assessment.

For more information on our Middle East Campus, please click here