Welcome to the Marketing website

The Marketing area group has 19 resident faculty members in Fontainebleau and Singapore. Every year we welcome visiting professors from other universities.

The area also represents 44 editorial board memberships, 123 articles published in top marketing journals since 2007, and 10 international research awards in the last five years.

INSEAD's Marketing Departement is ranked 8th by UT Dallas, at a worldwide range. Read more about our ranking.
Welcome

Welcome to the Department of Marketing at INSEAD. I invite you to get to know our programme, our faculty and their research."

Hubert GATIGNON, The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing
 

Marketing Research in the News:

Visiting Professor Mirjam Tuk’s work featured on The Big Bang Theory (the #1 comedy show in the US)!

Watch the clip here.

 
Research@INSEAD

INSEAD opened a new portal to showcase its prolific research output.

Visit Research@INSEAD to see INSEAD's latest research updated in real-time!

Featured Research: Discover some recent research from our faculty

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating
Chandon Pierre and Brian Wansink
What food you decide to choose is very different than how much of it you decide to eat. As consumer psychologists, we understand food choice much better than food consumption. This review focuses on three powerful drivers of food consumption quantity...
Plassmann Hilke and Weber Bernd
Much recent research has studied whether marketing-based expectancies such as price and brand quality beliefs influence the consumption experience and subsequent behavior, but almost no research has examined the psychological processes required for such “marketing placebo effects” (MPE) to occur...
Plassmann Hilke ; Venkatraman Vinod ; Huettel Scott and Yoon Carolyn
The first decade of consumer neuroscience research has produced groundbreaking work in identifying the basic neural processes underlying human judgment and decisionmaking. However, most of the neuroscience work that is relevant for consumer research has thus far been published in neuroscience journals...

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He is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France and the Director of the INSEAD Social Science Research Centre. He holds a PhD from HEC Paris and an MS from ESSEC.

- Primary research interest:

Effects of marketing and emotions on food choices.

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