In the global telecommunications industry, one of the only constants is change. Sudden upheavals and national volatility have become commonplace across the board. Identifying a strategic marketing direction for your organisation then, whether it is a national equipment provider or a multinational wireless communications company, is uniquely difficult.

One of the key challenges for senior and functional telecommunications executives is to extract value out of changing markets. In order to forecast market developments correctly and to determine their organisation’s optimal positioning and pricing strategy, executives need targeted high-level strategy and marketing training.

Telecommunications Strategy and Marketing (TSM) is the only programme specifically designed to meet the needs of telecommunications executives. It focuses on helping participants understand such key concepts as: the product and technology evolution curve, the importance of innovation – both technical and commercial – and the importance of pricing strategies. By equipping them with strategic planning tools as well as essential marketing skills, participants leave better able to understand and respond to their customer needs. Also by identifying opportunities, positioning their business unit and assessing the competition, participants’ strategic decision-making capabilities will significantly improve.

• Build strategic planning tools for forecasting telecommunications markets and designing optimal positioning, pricing and distribution strategies

• Develop essential marketing skills targeted to the telecommunications industry, enabling you to understand and respond to customer needs more effectively

• Improve the ability to identify opportunities, position business units and assess competition

• International Marketing Programme