In an increasingly global market, INSEAD’s diversity creates an exciting environment to study the dynamics of marketing. Whether the topic is business-to-consumer, business-to business or any other aspect of marketing, we provide enlightenment.
AIMS: Advanced Industrial Marketing Strategy
Cut through the complexity of business-to-business marketing
Specifically designed to meet the needs of business-to-business marketing executives More info
Customer Focus: From Promise to Action (CF)
Mobilise your team for customer-based growth
Build a competitve customer-focused culture by improving customer relationship management & changing attitudes & behaviour More info
International Marketing Programme (IMKP)
Sharpening your marketing skills
Gain a comprehensive view of marketing and learn how to use the key analytical tools effectively More info
Leading the Effective Sales Force (LESF)
Transform your sales force into the driver of profitable growth
Learn to control costs while raising sales by motivating and compensating salespeople and third-party distribution channels More info
Marketing of Consumer Goods in Asia (MOCA)
Uncover opportunities through knowledge of Asian consumers
Equip yourself with essential skills and knowledge for consumer marketing in Asia More info
Telecommunications Strategy and Marketing (TSM)
Maximising marketing value in a dynamic industry
Enhance strategy and marketing skills and learn to extract value from volatile telecommunications markets More info
