The International Marketing Programme provides managers with complete perspective on marketing. By introducing participants to the key principles, it builds their understanding of the role "marketing" can play in a business and how it affects organisational performance. 

International Marketing Programme is future-focused. It reveals how companies from one field can become competitors in another, what impact technology can have and how to meet the needs of more sophisticated customers and more demanding shareholders.

Participants learn how consumer behaviour, brand strategy and brand management can create value.  Participants can customise the programme to their needs by participating in a business-to-business or consumer marketing simulation.

• Build skills to understand the role of marketing in an organisation and how key marketing concepts can affect corporate performance
• Improve marketing skills enabling better evaluation of market opportunities and greater contribution to the organisation’s strategic decisions
• Develop understanding of business-to-business or consumer marketing

• AIMS: Advanced Industrial Marketing Strategy
• Telecommunications Strategy and Marketing
• Marketing of Consumer Goods in Asia