Recent News
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Developing Sri Lanka on the lines of Dubai. |
In this article, Lloyd F. Yapa examines how Sri Lanka's economic development strategy could be adjusted on the lines of the Blue Ocean Strategy to lift the country's GDP and attract a greater pool of foreign direct investment and talent to the country.
To achieve this, Yapa examines Sri Lanka's current national policies along the three key strategy propositions of Blue Ocean Strategy -- namely, the value proposition, the profit proposition and the people proposition -- and proposes how Sri Lanka would need to change its economic development strategy to unlock a blue ocean of economic growth for the country.
The Sunday Times, Sri Lanka, January 08, 2012.
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MBA students’ performance in global ranking. |
 Qatar University’s College of Business and Economics (CBE) students’ performance has been ranked in the top 4% globally, based on the Blue Ocean Strategy Simulation (BOSS) used in top-ranked MBA programs around the world.
Gulf Times, January 19, 2012.
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Tougher Days Ahead for Australia’s Retail Sector. |
The global economic slowdown and the online shopping phenomenon have affected Australian retailers. A report from The Retail Education Center recommended that retailers adopt the Blue Ocean Strategy as the only way they can survive, particularly for enterprises selling books, DVDs, music and furniture.
International Business Times, January 19, 2012.
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Dictatorship of the customer — beware. |
 To escape the tragedy of customer dictatorship, you need to view customers from a buyer utility perspective. Buyer utility refers to the fundamental value customers need. Looking at customers from a buyer utility perspective can help one discover new sources of value to offer customers systematically neglected by current industry or marketing biases.
Zimbabwe Independent, January 12, 2012.
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Is your Business the same as all your competitors? The Blue Ocean Strategy may answer that. |
Every business has competitors, but competition is a state of mind. No one is exactly like you, argues Norm Bour, and understanding that may be the key to business success. So what separates you from everyone else? .
eZine, January 12,2012.
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| Et si vous tourniez le dos à vos concurrents ? |
 This article explains the concept of Blue Ocean Strategy – written by INSEAD Professors Chan Kim and Renée Mauborgne, and the principle of making the competition irrelevant.
Le Cercle des Echos, France , December 12, 2011.
Read more (in French) |
| No dilemma for world’s new #1 business thinker |
In this analysis of the latest ranking of the world’s best business minds, the author highlights the steady and growing impact of Blue Ocean Strategy.
Moneyweb, South Africa, December 3, 2011. Read more |
| Nintendo makes it through rough seas with flagship titles. |
 By appealing to so many non-gamers, Nintendo ‘s Blue Ocean Strategy has been a real success. Nintendo is now taking a step to compliment the blue ocean approach by reinforcing it's commitment to traditional gamers via its flagship games.
The Japan Times, December 7, 2011.
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| Thinking big in an effort to change the world |
2011 Thinkers50: Professors W. Chan Kim and Renee Mauborgne were ranked second in the world among global thought leaders for their research on Blue Ocean Strategy. They showed how to open up ‘blue oceans’ of uncontested marketing space to make the competition irrelevant. They emphasized re-defining market boundaries, overcoming organizational hurdles, getting the strategy right and focusing on the bigger picture.
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| 2011 Thinkers50 |
Kim and Mauborgne ranked the No. 2 Business Thinkers in the World, 2011
W. Chan Kim and Renee Mauborgne were ranked No. 2 on The Thinkers50 2011 list of the world's top business thinkers.
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Kim and Mauborgne win The Strategy Award, Thinkers50 2011
W. Chan Kim and Renee Mauborgne won the 2011 Strategy Award for their research on Blue Ocean Strategy. Blue Ocean Strategy was recognized as the business book of the last decade.
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| What's your Blue Ocean Strategy? |
This article talks about Blue Ocean Strategy in the veterinary industry.
Bovine Veterinarian Magazine, USA, October 7, 2011.
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| Buyer utility map in Blue Ocean Strategy |
 This article discusses the Buyer Utility Map, developed by Blue Ocean Strategy, and shows how it can help managers identify and unlock the different levers of buyer utility to break away from the competition and create new market space.
Daily Mirror, Sri Lanka, September 21, 2011
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Addressing buyer utility for business success |
This article introduces two successful business cases and discusses how Blue Ocean Strategy’s Four Actions Framework helps companies reconstruct the business model in a way to achieve both differentiation and lower costs.
Daily Mirror, Sri Lanka, September 14, 2011
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Top 25: What corporate America is reading |
The book Blue Ocean Strategy is ranked in the Top 10 books of what corporate America is reading.
The Kansas City Star, September 15, 2011
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| Loffler Companies named to Inc. Magazine's prestigious Inc. 550 I 5000 fastest-growing private companies for the fourth consecutive year. |
In this article, Loffler CEO explains that the successful execution of their Blue Ocean Strategy for integrated office technology & services continues to provide valuable solutions for their clients and to provide a sustained competitive advantage for Loffler.
PRWeb
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| Strategy based on innovation. |
 In this article, the author explains why blue ocean companies are perpetual innovators and why your strategic planning needs a foundation in innovation to be a blue ocean company.
Activate Group Inc.
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Leadership Hall of Fame: W.Chan Kim and Renée Mauborgne, authors of "Blue Ocean Strategy". |
In this interview, Prof. Kim and Prof. Mauborgne explain their motivationfor writing the Blue Ocean Strategy book, and why more
and more companies are using the Blue Ocean Strategy approach.
Fast Company , USA.
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| Blue Ocean Strategy at the YPO/WPO Global Leadership Summit |
 BOS was highlighted this February at the YPO/WPO Global Leadership Summit. This marks the first global event with the YPO/WPO. Subsequent to the Global Leadership Summit program a series of - members only - programs to be delivered in the United States, Asia and Middle East markets.
The first BOS YPO/WPO program will take place in New York in October 2011. |
| Blue Ocean Strategy for Africa |
Lagos Business School Nigeria partnered recently with INSEAD and brought their alumni to participate in the 'Blue Ocean Strategy' program on INSEAD's Abu Dhabi campus. Part of the learning journey also included company visits to local organizations and a speaker event with INSEAD alumni.
See BOS program... |
Blue Ocean Strategy Open Enrolment Program |
 The INSEAD BOS OEP is held bi-annually in Fontainebleau and was also rolled out in Abu Dhabi in spring 2010. In 2009, L’Expansion selected the INSEAD BOS Open Enrolment Program as one of the top ten executive programs offered by business schools. Despite the global economic crisis, the BOS OEPs continue to be full to capacity and are largely drawing participants in via positive word of mouth, further helping to strengthen the school’s reputation for global thought leadership. In addition to the traditional BOS OEP programs running in Abu Dhabi and Fontainebleau, two new BOS CSP programs were signed in 2010. Find out more.... |
