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Choose The Right Path To Make The Difference.

Employees = Numbers.

This fact made Vineet Nayar, CEO , HCL Technologies, apply Blue Ocean theory to his employees experience.

He explains in this article the benefits of the Blue Ocean thinking applied to his company by embracing a philosophy called “Employee First”.

Silicon India, May 08, 2012

Higher growth through the Blue Ocean Strategy: Implications for economic policy

Higher growth is a key goal of companies, governments, and societies. Economic policies often attempt to attain this goal by targeting companies of certain sizes that operate in specific industries and focus on a specific business activity. This approach to policy making has considerable shortcomings and seems to be less than fully effective in increasing economic growth. We suggest a new approach to policy making that stems directly from the entrepreneurial perspective. This approach examines a successful business strategy framework – the Blue Ocean Strategy – to discover conditions for high growth. We test the propositions on empirical data for two cases of successful high-growth business, namely Slovenian gazelles and Amazon.com. The results reveal a gap between the macro level of economic policy making to achieve higher growth and the micro level of business growth. The findings call for a change in the focus of economic policies on specific size companies, industries, and business activities to intra-industry cooperation, collaboration between companies of different sizes, value innovation, and creation of uncontested markets.

Research Policy, Volume 41, Issue 5, June 2012, Pages 928–938.

Innovazione di valore: come navigare nell'oceano blu.

This article is a digest of Professor Mauborgne presentation at the Top Management Forum Knowita in Milano in November 2011.

ZeroUno, Monthly Magazine, May 07, 2012.

(in Italian)

Kitces: Can Financial Advisors Keep Pace in a Digital Future?

M. Kitces, practitioner editor of the Journal of Finance Planning, explains at the 2012 Financial Planning Retreat that financial planning should use Blue Ocean Strategy to adapt to the digital age.

AdvisorOne, May 7, 2012.

Blue Ocean Strategy.

Melih Arat, a columnist in the Turkish Daily Newspaper “Today’s Zaman”, gives us his vision of Blue ocean Strategy.

Today’s Zaman, 29 April 2012, Turkey.

Yerel Zincirler Buluşuyor'un Konuğu W.Chan Kim.

In this article, INSEAD Professor Chan Kim comments on Turkey being a blue ocean in itself and a potential candidate to become a leading economy.

Ortakalan, April 26, 2012, Turkey.

Read more (in Spanish)

The craft of category creation.

This article explains why Indian marketers increasingly look for Blue Oceans and gives examples of new consumers categories & sub-categories.

The Hindu Business Line, April 12, 2012.

The Impact of Blue Ocean Strategy in Low-cost Transport

The article deals with the impact of Red and Blue ocean strategies on the low-cost transport. Suddenly the environment has become dynamic and turbulent and the changes on the market space have brought about bigger competition and companies are searching predominantly strategies in which the prospects for profit and growth are available. The aim of the article is to provide the impact of Blue Oceans and changes on the market space on the low-cost transport. Therefore, the authors, by means of research and secondary analysis and low-cost transport market survey, have applied the theory of Red and Blue Oceans to the aviation, especially to the low-cost transport. By reason of the development of low cost air travel and competition from nearby airports, regional airports with a sufficient potential, cannot not defend from cooperating with low cost carriers. Therefore it is necessary for the airport to develop infrastructure for non-aviation activities such as parking, car rental, retail space for advertisement, shops, restaurants, etc. If the airport has not built proper infrastructure it will need to invest in these facilities.

ICTTE 2012, IPCSIT vol. XX , IACSIT Press.

Wawa Claims, Names 'Fast-Casual-to-Go' Segment.

CEO Stoeckel guided by Blue Ocean Strategy.

The CEO of an American convenience store chain, WaWa, wants to change the image of his company. Howard Stoeckel's redirection was guided by the principles of Blue Ocean Strategy, where an enterprise shoots for success by trying to create a whole new market. The company focused on the food service channel to differentiate the brand and create Wawa's own "blue ocean," a sea where the competition has yet to sail.

CSP Daily News, April 5, 2012.

People are seeing results of projects.

Three years after becoming prime minister, Datuk Seri Najib Razak outlines the achievements of his transformation programmes. The government has adopted an innovative and creative measure via the National Blue Ocean Strategy to increase the presence of policemen at hotspot areas. This strategy has clearly resulted in reducing street crime by as much as 39 per cent, while overall crime decreased by 11 per cent since 2009. Moreover, using the blue ocean strategy, the Malaysian Armed Forces' "Jiwa Murni" (Noble Soul) project helped build rural roads.

New straits times, April 03, 2012.

The Human Capital Telescope: The art of courting non-customers.

This article develops the three types of non-customers, identified by Professors Kim & Mauborgne, that value innovation can potentially bring on board. Then the author explains the Value-Innovation levers that turns non-customers into customers.

Zimbabwe Independent, March 29, 2012.

What Big Pharma -- And IBM -- Must Rediscover: The Customer.

The pharmaceutical industries should follow the example of IBM which Blue Ocean showed how a large company can shift from a product-centric culture to a customer and service centered company. In the future, both IBM and Big Pharma will need to reinvent their businesses from the customers’ perspective.

Forbes, March 28, 2012.

Valeur ajoutée : la clé du succès ?

Referring to a Graphics experts roundtable, this article explains how graphic service providers should stop competing with prices to get out of their Red Ocean and go for their own Blue Ocean by offering products and services that others do not.

Nouvelles Graphiques, March 28, 2012, Belgium.

Read more (in Dutch)

E-Learning as a career path in information systems curricula: a Blue Ocean opportunity.

E-learning is a rapidly growing industry with emerging career opportunities that require expertise in business, information technology, and instructional design. However, most academic institutions lack cohesive programs for preparing students for e-learning careers. We argue that information systems (IS) programs have a unique, “blue ocean” opportunity to prepare students for e-learning careers with nominal curricular adjustment. This paper builds on the MSIS 2006 model curriculum to describe an approach for incorporating e-learning as a career track in information systems (IS) graduate programs. An example e-learning curriculum from a large, public university in the western United States is also presented. We believe that an e-learning IS career track can enhance the appeal of the IS major by providing students with access to a multi-billion dollar industry and opening additional employment opportunities as they prepare for a career in business.

American Journal Of Business Education – March/April 2012 Volume 5, Number 2.

Transforming the nature and scope of new product development.

Over the last several decades, product development efforts have seen unacceptably high new product failure rates. One important factor is the presence of competitors who can interfere with marketing strategy and force changes that sap resources and reduce success. As industries try to improve their success, line extensions, i.e. developing products similar but different to successful products, have become more common. Simultaneously, industries have reacted by refining the new product development (NPD) process to make it more reliable and accurate. The refined development techniques are so helpful in refining product benefits with which firms are familiar that they reinforce the pressure to extend the line. The result is overcrowded markets where destructive competition destroys profitability. A “blue ocean” strategy promises to change the destructive cycle of market crowding. Originally the framework focused on overall market strategy. However, it has a direct application to NPD. Revising the NPD process to incorporate a blue ocean viewpoint before the idea generation stage may reduce the failure rate and create breakthrough products that are not easily emulated. This paper aims to address this issue.

Journal of Product & Brand Management, 2012, Vol. 21 Issue 1, pp.35 – 46.

Disruptive Product Innovation Strategy: The Case of Portable Digital Music Player

In today’s business world, many companies are in search of an innovative strategy to move on to a market where there is as yet no competition. In view of that, many academics and managers are trying to find a systematic framework for a strategic innovative business model. One of the examples of a systematic framework is Blue Ocean Strategy (BOS), which provides various tools for managers to find a gap in an existing market or to create a new market where there is no competition. This chapter uses Apple’s iPod product chain to illustrate how BOS tools can be used to create an innovative strategy for two reasons. Firstly, there are few practical examples that illustrate the BOS, as it is a recent business model and so this chapter can be a useful illustration for those audiences who are interested in strategic innovations focusing on disruption. Secondly, the iPod is a great example of an innovative product where the manufacturer benefits from low competition, high market share, and high profit return.

Disruptive Technologies, Innovation and Global Redesign: Emerging Implications - IGI Global, 2012, pp. 27-45.

North Shore Credit Union nets new market.

The article discusses how North Shore Credit Union , a Vancouver company, succeeded in adopting the blue ocean innovation strategy to make business grows by generating demand in an uncontested market space, instead of competing with other suppliers in an existing market segment.

BC Business, Dec2011, Vol. 39 Issue 12, p33.

Value Innovation and Goal-Oriented Management made Samsung TV ‘The Global No. 1’

In this article, former CEO of Samsung SDI, Mr. Son Wook, explains how Blue Ocean Strategy and Samsung ‘s Value Innovation Program Center have positively impacted the company and have been credited with generating half of Samsung Electronics’ profit.

Hankyung Business, December 21, 2011