Institute Co-Director

Renee Mauborgne

Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, (the world's second largest business school). She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. She was born in the United States. Mauborgne is a Fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times amongst others.

Mauborgne has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and others.

She is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an "International Bestseller," after reaching the "Wall Street Journal Bestseller," "BusinessWeek Bestseller," and "National (American) Bestseller" status. It sold over one million copies in the first year and is being published in 42 languages, breaking HBSP's historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy + Business, Booz Allen & Hamilton's leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.
Mauborgne received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008 and is the winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. Professor Mauborgne is the winner of the Prix DCF 2009 (Prix des Dirigeants Commerciaux de France 2009) in the category of  « Stratégie d’entreprise ». Thinkers 50, the global ranking of management gurus, places Mauborgne among the top five most influential thinkers in 2009.  She was also selected as the highest placed woman ever on Thinkers 50, and was named along with her colleague W. Chan Kim as "the number one gurus of the future" by L'Expansion. The Sunday Times (London) called them "two of Europe's brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy." The Observer called Kim and Mauborgne, "the next big gurus to hit the business world."   She won the 2007 Asia Brand Leadership Award. Mauborgne is the winner of several European Case Clearing House awards including 'Best Case in Strategy' and 'Best Overall Case' across all disciplines.
Mauborgne co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that they created. BOSN embraces academics, consultants, executives, and government officers.

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Introducing the INSEAD Blue Ocean Strategy program for executives

Acquire an inside perspective of the increasingly influential Blue Ocean approach to strategy formulation and execution in this new program for executives with a third session scheduled in October 2010.
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