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| Institute Overview |
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The INSEAD Blue Ocean Strategy Institute is located in the forest of Fontainebleau, once the historic royal hunting grounds of France’s former kings. Tucked in the center of the beautifully maintained forest, which stretches some 50 square miles, making it the second largest forest in France, is the equally historic and charming town of Fontainebleau. Fontainebleau is perhaps best known for its chateau and as the historic site where Napoleon bid his farewell at the Cour des Adieux.
Located just opposite INSEAD, the world’s second largest business school, which is attended by students of over 50 different nationalities, is the INSEAD Blue Ocean Strategy Institute (IBOSI). INSEAD Blue Ocean Strategy Institute is situated in the distinguished hotel particulier now known as Le Cercle. The architectural splendor of Le Cercle makes it one of the most distinguished, imposing, and inspiring buildings in the Fontainebleau region. Such is its pedigree that it once served as the residence of several royal families in Europe. Today it is a thriving juxtaposition of all that is ancient with the best of modern technology, making it a unique and exceptional setting for the Institute.
The INSEAD Blue Ocean Strategy Institute was launched in 2007 as a result of the surging interest around the globe in the theory of Blue Ocean Strategy, created by W. Chan Kim and Renee Mauborgne, both professors at INSEAD. Both theoretically grounded and action oriented with practical tools, frameworks and analytics that can be applied by any organization, Blue Ocean Strategy has garnered interest from companies on every continent, governments, and non-profit organizations across the globe. To date, the book itself is coming out in a record-breaking 41 languages and is the fastest selling book in Harvard Business School Press’s history. Professors W. Chan Kim and Renee Mauborgne, the co-creators of Blue Ocean Strategy, serve as the co-Directors of the Institute.
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