In the last decade the boundaries of innovation have shifted, with increasing emphasis on new services and new business models. To keep pace, firms need to change their management practices so their innovation remains relevant and of value to their customers and shareholders.
Innovation is one of the least well-managed areas in most companies. It is not the effort that companies put into innovation that decides success – instead it is how firms go about being innovative that separates leaders from the rest.
The Innovation Manual shows how to create value in the minds of customers and identifies the five key tasks the organisation needs to carry out to do this. The five tasks are:
- Chartering innovation within the organisation
- Selecting, preparing and supporting the right team
- Co-creating the innovation with customers
- Changing the organisation to deliver the innovation
- Building the market for the innovation
Management expert, Professor David Midgley provides frameworks and tools for each task and shows how each fits into a powerful system for creating innovation.
The unique approach taken in this book empowers the reader with a sharper and more usable understanding of knowledge on successful innovation, as well as the tools to enable them to apply this knowledge in their company.
'A definitive book destined to become a key reference for executives and managers. Solidly based in theory and best practice, comprehensive in coverage and oriented to action. The title says it all, a manual for innovators, everywhere!'
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